About Diane

113 (2)Diane L. Esser, CPA, CFP®, RICP®, ChFEBCSM

Founder & Financial Planner

Diane Esser is the founder and financial planner of Direction Financial Management, LLC.  She founded the firm because she enjoys working closely with pre-retiree couples and Federal employees to educate them on all aspects of their financial lives.   Diane’s approach is to add value to and enrich her clients’ lives through education, not the pressure of selling insurance or investment products.  As a member of the Garrett Planning Network and National Association of Personal Financial Advisors (NAPFA), two nationwide networks of professional, Fee-Only financial advisors, Diane is dedicated to providing competent, objective financial advice and is committed to working in the best interests of her clients. Diane is also a member of the Financial Planning Association (FPA), the principal professional organization for CERTIFIED FINANCIAL PLANNER™ (CFP®) professionals who seek advancement in a growing, dynamic profession.

Ms. Esser is a Certified Financial Planner (CFP®), a Certified Public Accountant (CPA), a Retirement Income Certified Professional (RICP®) and a Chartered Federal Employee Benefit Consultant (ChFEBCSM).  She earned a Bachelor of Business Administration with a major in Accounting from UW-Milwaukee and she earned a Masters of Business Administration from University of Phoenix in Waukesha, WI.  Prior to establishing her own firm Diane prepared income tax returns for individuals, was a junior financial planner with a nationally recognized Fee-Only firm, and worked as a paralegal in the estate planning department of a large Milwaukee law firm.

Client Focus: We want you to have comfort and confidence in all things you do financially. We help clients plan for transition into the next phase of life – retirement. We navigate the financial and lifestyle issues that arise when making the transition. Our mission is to facilitate the ability for you to plan for and create the retirement you want – free from uncertainty about your financial life.

Life Focus: Diane believes in living a “wellthy” lifestyle – the idea that success is found in a lifestyle devoted to mental, physical, and emotional health.  A new and more valuable life currency: a life exemplified by abundance, happiness, purpose, health, and joy.  It means filling up your piggy bank with all the things that help you thrive. Diane appreciates her time at home with her husband, Kevin, and their fun-loving dog, Greta.  Other interests include faith, yoga, running, cooking and tandem road biking with Kevin.  

Diane invites you to contact her directly at 414.333.3396 or Contact Us to find out how Direction Financial Management can help you plan for what matters.